The Relationship Between Motivation for Folk Culture Tourism and Cultural Identity: A Case Study of Xiangju in the South of Fujian

ZHENG Chunxia; DING Shuangqing; CHEN Xiaoliang; ZHENG Yawen

doi:10.6054/j.jscnun.2022075

Journal of South China Normal University (Natural Science Edition) > 2022 > 54(5): 90-98. > DOI: 10.6054/j.jscnun.2022075

ZHENG Chunxia, DING Shuangqing, CHEN Xiaoliang, ZHENG Yawen. The Relationship Between Motivation for Folk Culture Tourism and Cultural Identity: A Case Study of Xiangju in the South of Fujian[J]. Journal of South China Normal University (Natural Science Edition), 2022, 54(5): 90-98. DOI: 10.6054/j.jscnun.2022075

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The Relationship Between Motivation for Folk Culture Tourism and Cultural Identity: A Case Study of Xiangju in the South of Fujian

1.
Business School of Minnan Normal University, Zhangzhou 363000, China
2.
Center for Human Geography and Urban Development/School of Geography and Remote Sensing, Guangzhou University, Guangzhou 510006, China
3.
School of Architecture and Planning, Jilin Jianzhu University, Changchun, 130118 Jilin, China

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Received Date: May 11, 2022
Available Online: December 15, 2022

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Abstract

Abstract

The relationship between the motivation for folk culture tourism and cultural identity is explored using tourism satisfaction as an intermediary. The questionnaire survey is conducted with tourists who visited Xiangju in the South of Fujian. The following results are obtained. First, the motivation for folk culture tourism is positively correlated with tourism satisfaction and cultural identity. Second, tourism satisfaction is positively correlated with cultural identity. Third, the tourism satisfaction partially mediates the relationship between the motivation for folk culture tourism and cultural identity. This conclusion not only deepens the understanding of the relationship between the motivation for folk culture tourism and cultural identity, enriches the relevant theoretical research, and helps to promote the folk culture development of tourism destinations.
- cultural tourism,
- tourism motivation,
- cultural identity

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References (21)

References

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