Abstract: In the background of current new rural construction facing with the contradictory of reality and the needs，It is essential to clear the present situation of rural and the demand of the rural population，the study of New citizens rural attachment provides a new perspective. By design scale, using Spss, Amos software，to explore the features of students rural attachment，the cognitive of rural characteristics，and then construct structural equation model about rural attachment and rural characteristics，in order to seek Measures of improve the level of rural attachment，The following conclusions are reached: （1）The long-term experience of rural life and growth has gived special connotation and significance to rural village, rural have become an integral part of students' life, and the emotional identity also has become the major source of students' rural attachment. （2）Rural characteristics and rural attachment forms the logic chain of social characteristics / physical characteristics - country dependence - rural identity - rural attachment, Indicate，raising students' degree of identification of physical and social environment is conducive to enhancing the level of rural attachment, so，New rural construction should focus on the implementation of 8 words Strategies: maintenance superior physical environment in rural area, consummate the construction of service infrastructure, inheritance social culture, the implement of standardization management to rural life safety, production safety and ecological security. （3）The social characteristics of country has more significant influence to the construct of rural attachment, cultural heritage, safety management, communicate the platform of interpersonal communication are the most important content of new rural construction, The new rural construction should not care for this and lose that, draw further apart.