SOCIAL NETWORK SERVICES AND ITS USER BEHAVIOR ANALYSIS

Social network is one of the hot topics of the current IT study and application. The emergence and development of social networks are described and the theoretical basis and technology of social network services are analyzed. The research methods of user behavior analysis in social networks are also discussed. In the case of scholar-oriented social network, the user behavior analysis is studied using the third-party network analysis software CNZZ and the self-developed analysis software for SCHOLAT Management.