A STUDY ON OPTIMIZING THE IMAGE OF GUANGZHOU COLLEGE TOWN IN VIEW OF

This study intends to elicit the image of Guangzhou College Town by a image survey. The survey indicates that the image of Guangzhou College Town is needed to be improved. In view of the City Image theory of Kevin Lynch, to the constitution of an impressive image and readability of landscape for the college town, seven aspects of subjections are put forward: to take the advantages of long coastline to highlight the image of the island; to construct the architectural buildings around the center lake and the landmark of entrance as to reinforce the central image and the spirit of the town; to create rich nodes and use compound functional areas; to accelerate the pace of resources-sharing and unity the designing of the campus and the villages as to form an uniform image; to create interesting and convenient streets as to enhance the readability of the town; to build campus culture plaza and maintain the sustainability of local culture as to form a cultural college town.