A Study on the Path of Tourism Value by Ethnic Villages to Enhancing Ethnic Identity

Guided by the theory of means end chains, combined with the soft ladder method and the hard ladder method, we conducted in-depth research on multiple ethnic villages to obtain samples. Using content analysis and hierarchical structure analysis methods, systematically construct a relationship path for enhancing tourism value and enhancing national identity. The results show that in the path of enhancing the tourism value of ethnic villages, the sense of ethnic identity presents a multi-level network construction process of integrity, divergence, and convergence. The path to enhancing national identity through tourism value is cognition exploration empathy investment cultural homology attribution. The study further deduces the formation mechanism of the path: the organic combination of ethnic architecture and primitive resources such as cuisine becomes the foundation for the growth of national identity consciousness. The emotional resonance produced by cultural sharing activities becomes the endogenous driving force for the cohesion of national identity. The honorable emotion under the role of identity reconstruction becomes the ultimate goal of the fusion of national identity.