Dimension Construction and Empirical Study on Relative Deprivation of Residents in World Heritage Sites: A Case Study of Majianglong Village, Kaiping, Guangdong

Relative deprivation is the subjective perception formed by people in comparison. In the process of tourism development, residents or tourists have a sense of relative deprivation due to the unbalanced development of economy and other factors. The residents of Majianglong Village, Kaiping City, a world heritage site, were taken as the research object in this study. Through grounded theoretical methods, three dimensions of residents' sense of rela-tive deprivation were constructed, and a model of residents' sense of relative deprivation in tourist destinations was theoretically constructed. The relevant dimensions were further verified by empirical research, and quantitative analy-sis was made by SPSS software. The conclusions are as follows: (1) The three dimensions of relative deprivation of tourist destination residents are relative deprivation of material gain, relative deprivation of development support and relative deprivation of power enjoyment; (2) From strong to weak, the relative sense of deprivation of residents in tourist destinations is material acquisition, development support and right enjoyment.