以安徽省西递、宏村为例，借助深度访谈法、内容（图片）分析法和资源评价法推导旅游形象屏蔽理论的例外现象． 结果表明：(1)旅游形象屏蔽理论在西递与宏村中存在非典型性例外，即先天相对劣者（宏村）景区的发展强于先天相对优者（西递）景区，并对先天相对优者（西递）造成形象遮蔽；(2)微区位、游客行为选择和形象公关等3个要素是导致以往理论存在例外现象的主要原因． 并从社会记忆角度探索被屏蔽景区摆脱形象屏蔽的途径：首先，采取双向通道出入方式，改变西递的微区位，使二者在空间便利度上不分主次，互为出口和入口，削减宏村给西递带来的屏蔽作用；其次，以社会记忆为突破点，西递实施资源、文化差异化策略，通过文化的深化与比较，挖掘与宏村的差异特色，并加以渲染，扩大宣传影响，形成吸引力． 该研究有利于补充旅游形象屏蔽理论内涵，同时为旅游地各方利益相关者改善被屏蔽困境提供实践参考．
A case of comparison between Xidi and Hongcun in Anhui province is studied with the methods of depth interview, content analysis and resource evaluation to verify the exceptional phenomenon of tourism image screening theory. The results show that: (1) the inborn relative inferior scenic (Hongcun) is developed better than the inborn relative superior scenic (Xidi) and poses image screening effect on Xidi, which convincingly prove the existence of exceptional situation；(2) micro-location, traveling decision-making behavior and image public relation are the dominant factors which lead to the exceptional phenomenon. Then, an approach that helps screened destination and gets rid of current awkward situation from the perspective of social memory is proposed. Firstly, changing micro -location disadvantage and optimizing destination accesses should be taken into account. The two-way channel (mutual outlet and inlet) between Xidi and Hongcun can realize the two areas' equal spatial convenience, which will weaken the screening effect from Hongcun. Secondly, treating social memory as a breakthrough point, the screened one (Xidi) should amplify distinctive resource and culture influence and then form a complementary pattern with screening scenic spot (Hongcun). By deepening and comparing the featured culture, the diverse part will be utilized and rendered, eventually becoming a unique attraction. The research is conductive to complement new theoretical meanings of tourism image screening theory. Meanwhile, it provides with practical reference for various stakeholders in tourism destination to improve the screened plight.