Abstract: A case of comparison between Xidi and Hongcun in Anhui province is studied with the methods of depth interview, content analysis and resource evaluation to verify the exceptional phenomenon of tourism image screening theory. The results show that: (1) the inborn relative inferior scenic (Hongcun) is developed better than the inborn relative superior scenic (Xidi) and poses image screening effect on Xidi, which convincingly prove the existence of exceptional situation；(2) micro-location, traveling decision-making behavior and image public relation are the dominant factors which lead to the exceptional phenomenon. Then, an approach that helps screened destination and gets rid of current awkward situation from the perspective of social memory is proposed. Firstly, changing micro -location disadvantage and optimizing destination accesses should be taken into account. The two-way channel (mutual outlet and inlet) between Xidi and Hongcun can realize the two areas' equal spatial convenience, which will weaken the screening effect from Hongcun. Secondly, treating social memory as a breakthrough point, the screened one (Xidi) should amplify distinctive resource and culture influence and then form a complementary pattern with screening scenic spot (Hongcun). By deepening and comparing the featured culture, the diverse part will be utilized and rendered, eventually becoming a unique attraction. The research is conductive to complement new theoretical meanings of tourism image screening theory. Meanwhile, it provides with practical reference for various stakeholders in tourism destination to improve the screened plight.